3 Easy Ways to Create Company Culture

July 14, 2017
By: Ryan Salinas

Brian Miller was so gracious enough to give us some insight into the beginnings of LA Photo Party and the growth to where it is now. 

We recorded two episodes with him because it was impossible to contain to just one! The first episode really is the meat and potatoes (no offense Brian😂) where he discusses how LA Photo Party really began, the core values that were created for the company's employees, as well as the ways the core values come into play in the day-to-day part of the business. The second is more stories and anecdotes that lead to the huge growth LA Photo Party has seen over the last decade. 

One of the big takeaways from both of these episodes is the large theme of taking care of the people that take care of you. We are so focused on making our clients happy and giving our guests the best experience possible. However it's easy to overlook the main people that make that happen. Brian Miller has done a wonderful job of creating a company culture where the employees are invested into the business just as much as he is. That really is the key here.

1. Structure

Structure is almost one of the first things that needs to be created, in order to create a strong company culture. People like rules, and they like knowing what the parameters are. It creates a clear boundary as to what is expected of them. Job descriptions can only go so far, and we all have asked more of our employees with that little line that says "and any other tasks necessary to company operation." The less we do that, we give people freedom in their job. 

2. Freedom

Since everyone knows what is expected of them, they have the freedom to be empowered that they are not being micromanaged. Giving guidelines as opposed to specific direction may be the best thing that you can do for your staff. Informed employees become more creative employees because they now know the end result and the end goal. They now have the freedom to problem solve tasks that perhaps maybe can be done in a more efficient or even cheaper way. Once someone helps find a key solution for a company, that's the moment they become invested in it and have a genuine interest in making it succeed. 

3. Fun!

We have to remember that employees are people too! Team building activities, fun nights out, turning off the phone, karaoke, puppy parties, are all ways to create a human connection with those we work with.


Here are some photos of Brian Miller's team
at LA Photo Party!

Ryan Salinas